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The World Trade Center is FireProof Ad

        posted by elsy, Spacious Planet, December 12, 2011

Hindsight is 20/20. Case in point, this 1981 print ad for Asbestos fireproofing. It's probably the most tragic ad ever printed.

world trade center
(click to enlarge)

The full text of the ad is as follows
When the fire alarm went off, it took two hours to evacuate New York's World Trade Center. The bigger the building the more important fire proofing becomes.

That's why today's buildings have asbestos-cement walls and even floors containing asbestos. Asbestos contains fire, cannot burn and holds up after metal and glass have melted down, giving vital time for people to escape. You'll also find asbestos sealing plumbing joints, insulating heating pipes, electric motors and emergency generators.

Asbestos. We couldn't live the way we do without it. When life depends on it, you use asbestos.


This 1979 ad for Pakistan International Airways isn't much better.
pakistan international airways
(click to enlarge)

This ad for the World Trade Center itself is also chilling in retrospect.
unfortuate ad
(click to enlarge)



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